YNAB Price Change 2021

Hey all,

You’ll see an in-app message today with more information on the upcoming pricing change that will impact your next renewal. We know—especially for a YNABer—that every dollar counts, and we don’t take price changes lightly.

Questions or feedback about the change can be shared below. Please check out our FAQs for more details, or questions that may have already been addressed.

If you have questions about your account, you can reach out to our Support team from the app on web or mobile.

We hope and trust you’ll continue seeing the value of a YNAB subscription.


  • New topics or comments in other areas of the Support Forum will be directed to this thread.
  • We understand the impact that price changes can have. Please keep our Community Guidelines in mind.
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  • Stepan said:
    I fear "bloating" issue that Evernote, Dropbox faced in the past, trying to add "value" by new features that less and less user find valuable :-(.

     Totally agree. I don’t see why software has to keep adding new features that are not really ones that users need. 

    Like 4
      • 10SNE1
      • jagstyles
      • 1 mth ago
      • Reported - view

      MXMOM That's fine, then don't charge a monthly fee for a product that stays stagnant. The point of SaaS is to provide ongoing enhancements and updates. Most of the time, if you're not providing ongoing updates/features, then why charge a monthly fee? They could probably cut the monthly fee in half if all they need to do is recoup the costs of providing direct bank import/sync.

      Like
      • Stepan
      • stepan
      • 1 mth ago
      • 1
      • Reported - view

      10SNE1 Problem of ongoing development of specific product is that at some point you will reach product value saturation. Companies then try to invent new value, but that can diminish the value of the original product as it strays away from it main solution. Further if the problem the company is trying to solve is difficult, this creates financial strain on them, which leads to increased cost/price.

      This has happened to companies like Evernote/Dropbox (and others) what you see is that the product satisfaction diminishes, core supporters leave. If lucky the company pivots in time back.

      Like 1
  • As I prepare to move away from YNAB, is there a way to print a report that shows what my average monthly spending has been for each one of the categories in my budget? I want to use that information to setup my new budget in Banktivity.

    Like 1
      • Vibrant
      • No more counting dollars, we'll be counting stars
      • vibrant
      • 1 mth ago
      • Reported - view

      10SNE1 You can export your income/expense report as a CSV, which includes the Averages column. 

      Like
      • 10SNE1
      • jagstyles
      • 1 mth ago
      • Reported - view

      Vibrant Perfect, thanks!

      Like
  • Thats really harsh and I'm not sure wether I will take that pill.


    I live in Germany so all Bank Imports etc. are unavailable. I can't use the full featureset of the product but I stayed because I liked the company and the YNAB flair. But that price change is nothing to joke about.

    I would go from 45$ to 89.10$. Thats almost double the price.

    And honestly if I compare other alternatives with YNAB the only real difference for me is the courses, blogs etc. and the community. But im not sure if I will pay that price for this.

    I still own YNAB 4 so thats also an option.

    Like 3
  • Thank you to those who have shared your feedback over the last few days. It's important for us to hear from you.

    A few resources for questions popping up in the thread on managing your data and subscription:

    (Edit to add a link to this comment thread: Apologies for my error in how this post could be interpreted. It is not intended to encourage folks to leave, but that if you've made the decision—make the information easier to find.)

    Like 5
  • Wow, new post from Nicole who works for YNAB acknowledging all the feedback given by users over the past 4 days and then responds by providing links on how people can export their data. 
    That’s just incredible. Legacy users have given so much back to YNAB and instead of coming up with an alternative arrangement or explaining things further it’s simply a post about how we can export our data. Says all you need to know people!!

    Like 23
      • mealmond
      • mealmond
      • 1 mth ago
      • 9
      • Reported - view

      10SNE1 I was also staggered by the post, I can understand not wanting to get involved etc, but that gives me the impression they do want people to leave, wow, amazing. I have never seen anything like it, I think I need to check it's not April's Fools day, the world is in a funny place at the moment but this is really strange, Off to check nothing else odd is going on, what a strange few days. YNAB, I hope you have not been hacked and this is all a scam because the hole you are digging is getting bigger, must be nice to not be bothered about customer retention.

      Like 9
    • 10SNE1 mealmond Apologies if it came off that way! My hope was to help those who have made their decision and save them the time of combing through the thread.

      Like 1
    • Nicole It came off that way.

      Comments in thread "WHY is YNAB doing this? Please provide explanation."

      Your response "Here's how to leave."

      The lack of damage control/explanation of any sort is very telling.

      Like 20
    • Nicole How are you guys so bad at this??

      Like 10
      • mealmond
      • mealmond
      • 1 mth ago
      • 3
      • Reported - view

      Nicole Many thanks for the response, it really did come across that way. I have been a customer for many years, more or less from the start and I have already cancelled my subscription. I'm sure you only had the best intentions, so please don't feel bad and I don't for one minute expect you to be involved in any replies, you would be here all day but I really do think somebody from YNAB needs to spend a little time reading through some of the responses and the reaction from customers, a lot who will now be x customers. Yes, the price increase seems very unfair, more so for us legacy customers who all seem to think we were promised something that we are now being told we were not, but the bigger issue is the manor of the message. I remember when you changed to a subscription model and thought how that was handled badly but thought YNAB would have learnt a lesson, this shows that a lesson has not been learnt. Really makes no difference to me now as I have cancelled, the trust is gone, but I really do think some damage limitation might be a good idea, but it may be too late for some.

      Like 3
      • RuliHellion
      • Spring_Green_Vacuum.20
      • 1 mth ago
      • 4
      • Reported - view

      Fuzzball Meows For real.

      Nicole I cant believe how tone deaf you all are being. just heres how to leave. 

      YNAB PROMISED to provide time to make adjustments ahead of any price changes, this was stated during the price increase back in 2017, and yet, This price increase announcement is anything but that. No one at YNAB is owning it, No one is apologizing and giving explanation, HELL There hasn't even been a formal email about the price increase, so people who have not seen the popup or social media fires will be blind sided when they log in next month. 

      FOR GOD SAKE, my ISP and phone companies (the most soleless corprate company types there are) give me more than a months notice of any changes. This is getting out of control.
       

      Like 4
      • WordTenor
      • Can we agree that goals are dumb and immature? Sure.
      • WordTenor
      • 1 mth ago
      • 5
      • Reported - view

      Gray Keyboard 

      Gray Keyboard said:
      Nicole How are you guys so bad at this??

       :chokes on drink: 😂🤣😂

      Like 5
      • Superbone
      • YNAB convert since 2008
      • Superbone
      • 1 mth ago
      • 14
      • Reported - view

      I, for one, appreciate Nicole 's post. Don't shoot the messenger. She just works here. Like I said elsewhere, I hope YNAB treats their employees better than their legacy customers and I get the impression that they do. So, good for Nicole.

      It's a sad day after my 13 transformative years with YNAB but like everything, things change. Us early adopters are no longer valued and I can take a hint. Truth is, I've outgrown YNAB and its new price no longer justifies its value. It's a budgeting app. No more, no less. It is overpriced for sure. I can easily afford it but why pay more when I can get more for less? I'm moving on to a full featured financial software suite for a lesser cost. Banktivity is my frontrunner at the moment but I have five other apps to check out in my remaining 2 full months of YNAB.

      I feel most sorry for those who really need a budgeting app but can't afford the exorbitant cost. It really is the best stand alone budgeting app out there. It's just not feasible for low income folks. Anyway, it's been quite the journey and thanks for all the fish!

      Like 14
    • Nicole  Is this response an example of that “white glove customer service” we’re all being gauged for?

      Like 5
    • Nicole HOW IS THERE STILL NO EMAIL??? Are you going to wait until the end of the month and email to let people know their price is going to increase the next day?

       

      it’s astonishing how badly you all are handling this. It’s like Jesse left and the rest of you realized you have no idea how to run a business. It’s incredible you haven’t torn this thing apart already.

      Like 5
      • bechle
      • Cyan_Mermaid.11
      • 1 mth ago
      • Reported - view

      RuliHellion seems like they are waiting for automatic renewals to go through before properly notifying people in some way other than a pop-up that most people quickly click through…

      Like
    • Nicole I’m not sure how else you can expect it to come off as anything other than “don’t let the door hit you on the way out…”   That, coupled with an AMA in the middle of a workday is just the perfect touch to tell your customers that you really don’t value their time, opinions or loyalty.  
       

      For those of us who have been around since ynab4 (or earlier), the decline in the way this company handles things is obvious.  From broken promises, iffy connections, to long, drawn out “wait…it’s coming, we are still working on it’s” that never materialized, we’ve given a LOT of slack to YNAB because we found value in the company and the process.   Doubling the cost of the software without making good on the previous promises to your customers doesn’t make for good will.  Perhaps that’s what you all are counting on; a new customer base who won’t know that you’ve failed to deliver on your promises.  
       

      In any case, at the new price point YNAB no longer provides sufficient value for the cost when compared to other products on the market.  I’m lucky that I renewed in September and I have the luxury of time to choose my replacement carefully.  

      Like 5
    • Superbone Would you be so kind as to let us know what app(s) you've found to switch to? I trust your research and financial savvy.

      Like 4
      • Pat C
      • aiming4ff
      • 1 mth ago
      • 3
      • Reported - view

      Sky Blue Tugboat Agreed - I would really like to know!

      I would love to know where everyone is going, I will follow! I feel like I'm losing a community that I've been apart of for so many years, and I'm really sad about it.

      (Staying with YNAB isn't a solution either - clearly there's been a culture shift and I don't identify with the new YNAB at all)

      Like 3
      • bechle
      • Cyan_Mermaid.11
      • 1 mth ago
      • 2
      • Reported - view

      One misstep after another…

      A Reddit AMA?  How about sending out an official email about the price change first.

      And there’s nothing to be said that would justify that big of a price increase in this short of a timespan.  What’s that old fable about how to boil a frog?

      This ain’t it.

      Like 2
      • Bruce
      • Software Engineer
      • Bruce
      • 1 mth ago
      • 4
      • Reported - view

      Superbone Yeah, I'm not a legacy user, got here after nYNAB was already going strong.  But my wife and I agreed that it's just too much for the utility we get out of it.

      I just remembered.  I came from Mvelopes, I might go check them out, see if they're any good now.  I left after a somewhat disastrous upgrade, but maybe they've had time to get it working  nicely.  I think I had a lifetime membership (as in nothing to pay ever again) so hopefully that's still true.

      Anyway, it's kinda sad to think I'll be leaving (at least by the end of March if not sooner) 'cause even if it's not such a huge jump in price (for me), it's enough to push past the tipping point.

      Like 4
      • jandn2000
      • jandn2000
      • 1 mth ago
      • 2
      • Reported - view

      Gray Captain Saw the email this morning. Copy/Paste of same nonsense. Awesome.

      Like 2
    • Nicole this entire thing is being handled very poorly by YNAB - go back and ready what your company is supposed to be - you (Ynab) have lost your way and vision this is no longer about helping people get control of their money its now about making money. more than doubling the cost for legacy users (who were told the price was fixed at 45) is a very bad way of fulfilling your vision. this is being handled terribly it doesn't matter how great you all think your product is if you price yourself out of the market -- you (Ynab) now cost the same as any other alternative and offer similar product and show no trust or loyalty for your customers. I used to talk up Ynab every chance I had --- pretty hard to do that now. 

      Like
  • Sigh. 
     

    Been using YNAB on and off for years, but since the pandemic I became unemployed and currently survive off of the meagre disability in my country. I “earn” £1450 a month, with £900 going to rent. I need YNAB to help me squeeze the pennies, not the pounds. We’ll be out on the street if we can’t sort our budget properly. Not something the new YNAB CEO can even comprehend.

    I now have to pay £14.99 (probably, I don’t know exact UK prices) a month, plus £3.99 for Sync for YNAB (I have ADHD and manual logging cannot work for me). It’s all well and good touting the discount for yearly payment, but that’s not possible for me. Do I go without electricity and gas for a month to pay for YNAB? Because that’s what I would have to do. That’s how they value their service.

    Ironically this budgeting app is pricing me out, and making heavy utilisation of the “poor tax” (aka, costs less money if you can pay up front). I’ve emailed Support hoping I count as a special circumstance and they can give me a discount, but if I’m turned down then I’m screwed. Nothing has the features like YNAB and they know it.

    YNAB either want to help people out of debt, out of paycheck to paycheck cycle, or they want to cater to those who already have money. It cannot be both.

    Like 2
  • Hey YNABers! I know you have questions and have been waiting to hear from us. Todd, YNAB's CEO, is doing an AMA on Reddit tomorrow, November 5, 2021, from 12pm ET to around 2pm ET. Here's the announcement thread on Reddit

    Our team has read through this thread and already shared some of the main questions, but we want to hear directly from you too. We'll see you over there!

    Like 3
  • I kept thinking they would realize what a hot mess they’ve created and walk it back, but it’s not going to happen.
     

    I would suggest everyone make sure to review the YNAB app in your respective App Store and let prospects signing up for a trial period what they’re getting into.

    Like 7
    • Gray Captain already done. Go do it too, everyone. 

      Like 4
    • Gray Captain great idea let people know they are signing up for a subscription model where the price will increase whenever they feel like it -- youre not buying anything, you are renting it 

      Like
  • YNAB's pricing now has a problem.

    It's been and is becoming too expensive for the people who truly need it.

    The people who have found it helpful on older cheaper pricing are questioning the value of it because they no longer have a problem to solve!

    Like 12
  • Microsoft 365 that does more than accounting charges 99 a year.

    Like 3
  • On alternatives for people who need to continue with manual transaction adding...

    Monarch's manual transaction adding is really clunky. It's also not easily customisable when it comes to categories and while it isn't a key feature, it does have zero based budgeting. The other features around financial growth and goals is really great (but you cannot manually add stocks, it must be linked). The transaction adding clunkiness is a deal-breaker really...

    Actual budget is a really good zero based budget alternative that mirrors super easy transaction adding and category customisation. It also has a desktop app. It's super basic and does the job. I will probably continue with this.

    To reiterate how I'm feeling I am not on legacy pricing and already found the current cost quite expensive for an app. Now I have control (credit due to YNAB)...it doesn't have enough other value to justify it. I think the product is max $7 a month...

    Like 1
  • An AMA? How about sending an email notifying us of the price change first? Who's running this clown show?

    Like
    • TPSReporter I just got an email - more or less a copy and paste from the FAQ. 

      The part that made me spit my coffee out was "or as always, reach out to us any time". There's some posts on here that show how that goes

      Like 2
  • Nicole (as Support Manager and the most senior YNAB rep who has appeared on this thread)

    Why can't Todd come here? Does he value his accessibility based on where  the new business may be?

    Like 3
    • beige_case_1939d61da8b9 Great question! The AMA style format is widely known and popularized on Reddit. We've done a Q&A thread here while he was CPO that was pretty quiet and the previous Reddit AMA's had a wider reach!

      Like 1
    • Nicole How much wider reach is there than email? I got a "reminder" email this morning that was a copy and paste of the existing message - there are already 10's if not hundreds of questions on this thread alone not answered by staff or the FAQ (which could also be updated)

      Having to go to a platform I'm not familiar with in the hope that Todd delivers better than "lump it or leave" doesn't scream "white glove".

      Like 7
    • I've got to say I'm glad I watched. I guess I'm going to have to google what Rampart means

      Like
    • beige_case_1939d61da8b9 I googled and still don't know 😂 If you find out, let me know!

      Like
    • stephywephy Apparently Rampart is to do with some dumpster fire AMA

      Like
    • beige_case_1939d61da8b9 I saw it mentioned there several times as well, but still clueless after googling 😂  Oh well

      Like
    • Fuzzball Meows Well, I'm obviously not a Redditer (I'm sure I'll get flack for using the wrong term), but skimming that comes across as sophomoric, or worse, middle-school-ish, from the reddit side.  I can easily see what the actor's expectations were.  What were the people of reddit's expectations?  I guess I wouldn't have the patience needed to get on there, so thanks for opening my eyes and saving me time, I guess.

      What were the YNAB reddit users' expectations for the YNAB AMA (had no idea what that stood for until today)?  Was it to get answers?  Evidently not?  There were other rant threads.  It seemed useless to me.

      Like
    • Move Light Sound Life I also am not a Redditer, so I have no idea. I just googled and found those.  (And didn't even bother to skim.)

      My husband is, though, so I knew what an AMA is...

      The good AMAs I've heard about seem to be where people are asking specialists about their subject matter. But I don't really know more than that.

      Like 1
      • Annieland
      • I was told there would be no math.
      • Annieland
      • 1 mth ago
      • Reported - view

      Fuzzball Meows I spent way too much time reading that thread at 2 in the morning.  

      And omg as I type this my 11 year old was just suspended for language on XBox 360.  Happy weekend!

      Like
    • Annieland Good luck!!

      Like 1
      • Annieland
      • I was told there would be no math.
      • Annieland
      • 1 mth ago
      • 2
      • Reported - view

      Move Light Sound Life There are many facets to the internet :).  There's some rabbit holes you don't want to go down, trust me...

      Like 2
  • For me - I have to be honest, I have a kid due in a month and am challenging all outgoings, and YNAB 4 is enough for me as I all I really do is the entry/spreadsheet related stuff.  So I think I'll call it a day, with many thanks for things.  I only lose 10% if I decide to come back now after all.

    BUT - There are people in this thread who clearly see/need the value, but are going to struggle to switch from monthly to yearly as the change there is much more significant.  Can someone tell me - can I gift a 1 year subscription as a parting thank you, to someone I dont know (ie. support handle rather than email).  If not could support ping me a message if there is another way?  There's one person who's commented that I'd like to offer an annual sub to so they can spend the next year saving up instead.

    (I can't seem to tag any of the support team in this message, the WYSIWYG removes the (at) sign immediately?)

    ps. For everyones interest, the subscription details have now been updated it appears, at least for me (next february), the doubled number shows.

    Like 4
  • Wow, on November 2 I was checking up on my expected upcoming expenses.  In my YNAB account settings  it specifically said "the card we have on file will be charged $45 USD."

    Now it is November 5 and the quoted price has changed?  Now you are allow to change that number to $89.10?  And I have to deal with this for next month?  

    Come on YNAB, Really?  Maybe if the price changed after the renewal, but changing it on the fly?  Unnecessary and just downright wrong to play it this way.

    I can't even trust the new price, it is just as likely to change by December 12.

    I couldn't be more disappointed in this company.

    Like 2
  • I have just cancelled it was bad enough paying a subscription,we can't even connect with our bank in Australia goodbye ynab

    Like 1
  • Yeah - you won't be seeing me after the price hike. basically 100% change in my rate. You guys should know better than that. Seriously.

    Like 2
  • Well, I think this will be the end of the road for me. YNAB had been, and is, brilliant for me.  It changed entirely how I looked at budgeting and has literally changed my life. I accept that prices need to go up, but the way this is hitting us early adopters is too much and I can't justify it any more. I'm paid up until next October, but after that it's a fair bet I'll be leaving.

    As for the improvements that are promised, there have been some, such as reconciliation, but this is on iOS devices only. Why has it still not come to Android? As an Android user we are constantly left behind, and well behind. So the benefits, while good, don't justify the huge increase. I will switch to a home made model which, whilst not as handy as YNAB, will do the job and I thank you for the education as to the YNAB methods that have changed my finances for the better the last few years.

    Like 2
  • Does this mean anything at all?  Or was it just a coax to keep a customer base? 

    Like 4
      • glynab
      • glynab
      • 1 mth ago
      • 3
      • Reported - view

      Violet Admiral Cable Company tactics...  Ask if I am still a Cable subscriber?

      Like 3
      • nolesrule
      • Stealing From the Future fix is an improvement but is incomplete....
      • nolesrule
      • 1 mth ago
      • 2
      • Reported - view

      glynab I'll bite. Are you still a cable subscriber?

      Like 2
    • nolesrule Teehee. Well, for me anyway, we cancelled cable about a year before I started with YNAB, which was long ago. For what it's worth, we found life was far better without it. 😉

      Like 2
      • nolesrule
      • Stealing From the Future fix is an improvement but is incomplete....
      • nolesrule
      • 1 mth ago
      • 2
      • Reported - view

      Pickle of the North we didn't exactly cancel cable. But when we moved 1000 miles we just didn't subscribe at the new location. Then again, we'd been a Netflix customer going all the way back to 2002 before streaming was even a thing.

      Like 2
      • Habanero Salsa
      • Second generation user
      • Aquamarine_Pony.8
      • 1 mth ago
      • 5
      • Reported - view

      Violet Admiral You’re reading it wrong. Where you think it says “$45/year” it really says “10%/year.”

      That was the deal killer for me. They’ve gone from a company that gave value (every financial decision I make is “where’s the money going to come from” which I learned from my dad to answer using YNAB4) and cared  (they sent him a t-shirt out of the blue for helping people on the forums) to liars. 
       

      I helped a lot of coworkers (for many it was their first job) by showing them how I budgeted. I even referred some of them to YNAB. I feel a little embarrassed by that now, like my credibility took a hit from what they’ve done. 

      Like 5
    • Habanero Salsa   Lifetime fee is $45

      Like 3
    • Habanero Salsa - that's not correct - the fee that was quoted in 2016 was $45/year - no mention of 10%  -  this was not what I and many others recollect about what was promised.

      Like 1
      • Habanero Salsa
      • Second generation user
      • Aquamarine_Pony.8
      • 1 mth ago
      • Reported - view

      Violet Admiral Wooooosh. 

      Like
    • Violet Admiral sarcasm is hard to read.... my kids tell me all the time I am bad at it... 😉

      Like 1
    • Tomato Griffin lol - what's even harder to read is why YNAB would do such a terrible thing to its loyal customer base

      Like 1
    • Violet Admiral GREED is a powerful thing! 

      Like 1
  • A near-100% increase with less than 1 month's notice.  This move speaks to the thing I dislike most about YNAB: it's arrogance and insensitivity to its user base.  YNAB never really listens.  Shame on you!

    Like 2
  • Another grandfathered in user who just canceled this morning, after the new subscription price was put into my account. $45 per year, sure totally useful. $90 per year, not so much. I wonder if the people who are easily stomaching this increase even need ynab?

    Like 6
      • SgtBatten
      • "YNAB broke" since 2013
      • SgtBatten
      • 1 mth ago
      • 2
      • Reported - view

      Slate Blue Deer Most people shouldn't need ynab after a year or so. YNAB gave us a foundation. I paid for it to support them and also because i enjoyed it. But there's only so much that is worth going forward. Any I get way more enjoyment from spotify and netflix these days

      Like 2
    • SgtBatten yep, and what YNAB has f'd up is not adding features that makes you question the value when you get to that point.

      Like 1
  • Sorry, but the raise explanation makes no sense.  A software, once mature, requires only a fraction to maintain and enhance than what it costed to develop.   So, there is no reason subs should go up that much. This is a cash grab, nothing more, nothing less.   We'll be moving to other options before the next renewal..

    Like 6
      • alexmidd
      • alexmidd
      • 1 mth ago
      • 5
      • Reported - view

      kinwolf Exactly, the amount they are charging seems extortionate, and this is for a budgeting app! If I am baulking at this increase then there are many more out there who simply cannot afford it.

      I subscribe to 1Password, a password management app. It is absolutely crucial to my everyday technology usage, they have the most secure system you can get and customer service that’s second to none. It costs $5 a month, so three times that for a budgeting app that, whilst a good app, is nowhere near as crucial or as complex as a password manager seems over the top. And as I said before, some of the promised improvements have still not actually materialised either so I am wondering why the need to increase the price by quite so much and it does make you wonder if they actually want to shave some customers off the books.

      Alex

      Like 5
    • alexmidd ^ Bitwarden. Just sayin' 😉

      Like
  • Here's a recent use case of community "response" to a company decision, even if you're not a gamer, check out SquareEnix/Crystal Dynamics Avengers game debacle. Makes promise -> Breaks promise -> Community blowback -> attempt to save face/make things right...we'll see if YNAB does 4th step...

    Like 5
  •  I am an early adopter of YANB .

     

     I am depply angry and shocked of this price increase.

    Ans more depply shocked of the late announcement of the price increase !  This is clearly a deliberate move to make a lateanouncement so people don't have time to  find an alternative to ynab.

     

    Clealy the management dont known how to manage and have a very short term view.

     

    I uess I am done with Ynab.

     

    What are the alternatives to YNAB ?

    Like 2
  • You charged me a one-off fee of 12 euros in 2014 (YNAB4) and now you're asking for $15/month?

    It kills me because your product changed my life and I was planning to use it forever. I actually think it's my favorite software. 

    The migration is going to be a pain but we need to vote with our wallet so that your data analysts and PMs can measure the cost of their experiment to test out price sensitivity.

    Disappointed.

    Like 8
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