YNAB Price Change 2021
You’ll see an in-app message today with more information on the upcoming pricing change that will impact your next renewal. We know—especially for a YNABer—that every dollar counts, and we don’t take price changes lightly.
Questions or feedback about the change can be shared below. Please check out our FAQs for more details, or questions that may have already been addressed.
If you have questions about your account, you can reach out to our Support team from the app on web or mobile.
We hope and trust you’ll continue seeing the value of a YNAB subscription.
- New topics or comments in other areas of the Support Forum will be directed to this thread.
- We understand the impact that price changes can have. Please keep our Community Guidelines in mind.
Definitely torn here. First, I have 50 days to move money for the additional $48.99 as I renew 12/20. Yes, I can do that. I love YNAB. I've used it for years. But my love doesn't extend to $100 per year is my initial reaction. I only have 2 other subscriptions I pay more for than what YNAB is now asking for. One is Amazon Prime and I get a LOT for that money. Second is Netflix and, again, with all of the content and all 4 of my family members very actively using it I feel I get a great return on that investment. Also, I can turn my subscription to Netflix on and off if I want to and save a month or two in a pinch. Hard to do that with a budget. Probably going to Mint. Sorry YNAB.
Let me put this into perspective.
One can buy a subscription to Quicken Personal Deluxe Finance and Budgeting at a discounted $32 or full price $52. This can import data from 14000 institutions.
At $45 dollars I saw YNAB as a competitive product. At $90 I don't. Honestly I don't even follow the YNAB rules religiously, but then I now earn much more than I spend and as long as I'm frugal I don't even need to worry about budgeting that much.
You are basically selling your 'approach' and charging a premium for it, but the approach declines in value once you have learned it because the secret is out.
Once you lose your advantage the only thing you have is loyalty and it's not a good day for you.
Echoing everyone else's frustrations.
This is extremely frustrating for me, as my referrals over time have pushed my renew date from June to December 2. I'd probably feel a little bit better about this if I was able to renew for one more year at $45 before the price hike, but because of my marketing for YNAB, I'm now having to pay double the price, the day after the change goes live.
This ain't it, YNAB.
I love YNAB, and I will continue to love YNAB! Their product and customer service ranks right up there with that of Chick-fil-A.
Fact: NO one likes price increases, for anything, EVER.
However, for all the positive ways YNAB has blessed our lives, made budgeting simpler, helped us get out of debt and pay off our mortgage, I am truly grateful!
Perspective: Consider looking at the price increase from another perspective. If I already allocate funds for the annual YNAB subscription, then I’m already halfway to my target goal, $50 towards the $99. I don’t have to come up with another $99, just the $49 that I will be short when the increase takes place. That’s only $4.08/month more than what I’m already budgeting. In other words, if I skip Chick-fil-A once per month (or whatever vice you prefer), I will save that extra $4.08 increase with ease.
YNAB is so worth $99/year. Consider it an investment in yourself and your family, because you and your family are worth it, and deserve the quality product that YNAB provides.
Long term user here, I remember the version where there was not even an account section in the build. It has taken me a while to take in today's message, I agree, what a terrible way to inform anybody of such an increase but for long term users, maybe a bit of respect of being a loyal customer for many years, an email would have been nice. No company has to explain everything in detail and I understand as YNAB has grown you do lose some of the personal touch. I remember all the bother when YNAB was switched to a paid subscription, the lack of communication from YNAB at the time was terrible, I would have thought the lesson would be learnt. My next annual subscription is due in the next couple of weeks, but I feel really hurt by this and like many, I think what we were promised on the reduced subscription has been twisted to allow an increase, I could be wrong, but that is how it feels. I do have YNAB 4 to go back to if I like but at the moment, I do not want to pay another years subscription, I will miss YNAB and it is almost like being an addict, how will I manage without it, maybe that is the beauty of the product and why subscription works for companies I suppose. UK based, so I don't use all the services, so I don't feel it will be worth the cost, I just cannot justify it, no matter how hard I try and as much as I depend on the program. Now the search begins for a finance program I can buy, I will miss the envelope system as it has really worked for me, but the price will make me walk away, it will be bye bye YNAB, so sad, but looking back, it was probably only going to go one way.
What's crazy is that all the feedback thus far was made by the most devoted users - the ones who logged in on the first day the pop-up was implemented and saw the increase. If there are that many of us cancelling over this, what do you think will happen when the email (that should have already been sent) finally goes out and the less-frequent users are told they have to pay that much more, for a service they don't use as much as these commenters do?
Is YNAB worth $98.99/year for me? No
The reason given on FAQ about the price rise it's because the value they deliver with YNAB is worth the new price.
But. THE VALUE THEY DELIVER TO WHOM? and what value? not everybody consume or use every element of value they can deliver or are recently delivering.
I'm only using Budgeting without sync (there's no sync for México banks) and that's it. Im not even using the reporting interface. I use the reporting interface of "Toolkit for YNAB" because it's better.
About customer service, i have only use it once and it was to ask if there's plan in the future for México sync, which they say no, and that's it. Never use any other thing. Every support has been from Forums, Reddit, YouTuber videos and articles.
On the basis of how I use YNAB, is it worth $98.99/year tho? 🙅
As a legacy user I am disappointed in YNAB. You are basically screwing all your most loyal and longtime users! Not saying that YNAB isn't worth the increased price but the legacy users supported the company when it was young and fresh and have been paying for years. What was the purpose? You obviously don't care about your most dedicated user base because a 100% increase with a month's notice is ridiculous.
I was under the impression that I would have a lifetime lock of $45 as long as I always kept my subscription current. I even renewed for a couple years when I didn't use it just so I would keep my pricing...
Shame on you!
I am a customer since YNAB 3 and liked the methodology and most of the software for a long time.
I was not pleased when I was forced to use a web client instead of a desktop software. I stayed a customer anyways.
I was not pleased when I was forced to use software as a service instead of buying the software. I stayed a customer anyways.
I was terribly annoyed when I entered my data in the web client and got an error message and had to re-enter my data. Which happened way too often. (one reason I prefer a desktop client). I stayed a customer anyways.
An almost 100 % insolent price increase with a 30-day notice in small one-time pop-up via web client?
You totally lost a a long time customer.
I’ve used Banktivity for Mac for about as long as I’ve used YNAB (11-12 yrs) and they went to a tiered sub model in the last year. I’ve always used it for investment, loan, and account management with history going back to the 1990’s from Quicken, but they are always developing more robust budgeting tools that I actually never tried. Guess what? I’m going to finally give them a whirl!
Slate Gray Disk said:
I have previously recommended YNAB to friends/relatives, but I will not do that any more, as I would not be comfortable suggesting such an expensive option while trying to help people save money.
That is SO true. I feel like every time I want to recommend YNAB to someone I have to have a speech prepared for when they will inevitably freak at the cost. So I just recommend it less and less because who wants to be on the firing line when they’re just a customer? It’s really sad.
I have used YNAB back to the spreadsheet days. I loyally upgraded for years. I didn't love the subscription model and was fine with YNAB4. But I upgraded because I was promised $45 a year forever if I upgraded within a certain time frame. Now, that is just totally disregarded. The claim is was only a 10% discount forever. No, I wouldn't have subscribed right then for a mere 10% discount. To me, this is a bait and switch and I don't appreciate it. It is certainly not a way to treat people who have supported YNAB for years, often recommending it far and wide. Now, that won't happen.
The doubling of the subscription versus a stepwise increase is not the point to me. If you are going back on your word, it really doesn't matter to me if you rip off the bandage at one or do it slowly. It still hurts either way, just the timing differs.
The issue is also not about whether I (or others) can afford the new price. We aren't YNAB failures if we fail to pay it. Can I find a way to put the money in my budget next year? Sure. For things that I value to that amount.
Even if I totally felt YNAB was worth the new price, I still wouldn't do it due to that whole bait and switch thing. I don't plan to reward predatory behavior.
But, even if I did, YNAB does not seem objectively worth $100 a year. In fact, for what it does, that seems insanely high. The last time I looked YNAB was the best envelope budgeting app (haven't looked lately so maybe there are other options). But, YNAB has long has problems that have never been solved. Many of these go back to the adoption of nYNAB and have never been fixed. For many of these, I have created work arounds.
Personally, I am retired and don't need to envelope budget. I mean, of course, I need a budget and I have one. But I work on an annual basis more than a monthly basis. I mostly use YNAB because (1) I am used to it have many years of past history (2) I like the interface overall and (3) I like the online aspect.
While back I tried Quicken and ended up not continuing with it. Why? I hated the interface which hasn't been updated in years and the web functionality was limited.
On the other hand, Quicken is far more full featured than YNAB. There are tons of things I have to do in a spread sheet because YNAB does not allow me to do them at all. Budget forecasting is done in my spreadsheet. Any serious work on investing has to be done outside of YNAB.
I mean, that is OK, I guess. YNAB is a budgeting program and nothing more fine. But, I can get one year of Quicken today for $31.99 ($51.99 if not discounted). Quicken runs rings around YNAB for features at a fraction of the price.
There is nothing -- literally nothing in YNAB -- that is worth the huge upcharge over Quicken alone. I can't possibly justify paying the new price for YNAB. It is hard for me to give up on it. On reason is that I go back and look at prior years spending quite often. I won't be able to do that in future. I guess I can reinstall YNAB4 for the old years where I still have that data. And I can export my data (and will). But, I would prefer to keep using the product I've been using. But, no, these tactics shall not be rewarded.
I've Monarch Money and Quicken Premier open on my desktop now, next to YNAB.
What viewing them, quickly, and this price increase has crystallized for me: YNAB's 'enhancements' over the last 4 years have essentially been bugfixes / UI improvements / some feature additions. Those are useful, no doubt, but all geared towards a very, very short term view of your financial health.
You could easily follow the 4 principles religiously, allocate fanatically, balance everything to the penny - and arrive at retirement broke.
Unlike competing products, YNAB has stood still. It doesn't address the most important challenge we all have financially: What happens when there's no weekly or twice weekly paycheck flowing into "ready to allocate". What then.
But I upgraded because I was promised $45 a year forever if I upgraded within a certain time frame. Now, that is just totally disregarded.
THIS!!!!! Yes, I remember even though I didn't take the deal. They should honor this for all who did!
Just drive-by posting that this is pretty insane.
The amount of user facing features added since the release of nYNAB is paper thin, I have to use a Chrome extension to get additional functionality, there's no feature parity in the mobile apps (e.g. reconciliation in Android is lagging six months behind iOS now), mobile reports have been shot down for years as "not a priority", forecasting and planning features, which would be useful and new functionality, have been shot down , too, because of "philosophy", and as an EU citizen, I don't have bank sync.
And now you want to bump my subscription from 45 USD to nearly a 100? For what added value?
Most has already been stated. I can fully appreciate the frustration of the original folks who feel (likely justifiably) cheated.
I will only make the following observation. One can be upset with the "what" of the change. (Most of the posts concern this). However, I think equally I am upset at the "how" of this. Totally dismissive, capricious and unlike the happiness and sunshine of blog posts and videos. If there is a poorer way to alienate your best customers, YNAB has found it,
Finally dialed in the budget so it’s pretty much automated then get hit with a 50% increase popup. I for one will not be renewing due to such a steep increase. I’ve benefitted alot from ynab but not enough to pay 50% more yearly. If your going to raise prices it should be a slow death. Guess you only need half the subscribers now.