YNAB Price Change 2021
You’ll see an in-app message today with more information on the upcoming pricing change that will impact your next renewal. We know—especially for a YNABer—that every dollar counts, and we don’t take price changes lightly.
Questions or feedback about the change can be shared below. Please check out our FAQs for more details, or questions that may have already been addressed.
If you have questions about your account, you can reach out to our Support team from the app on web or mobile.
We hope and trust you’ll continue seeing the value of a YNAB subscription.
- New topics or comments in other areas of the Support Forum will be directed to this thread.
- We understand the impact that price changes can have. Please keep our Community Guidelines in mind.
I just CANCELLED my sub and sent feedback! I am very dissapointed! I feel like they have lost ALL TRUST in the company from legacy users! I will gladly pay someone else the same fee (if I have to) than to give my money to a company that goes back on it's promises! I NEED direct import to keep me accountable but I will find it somewhere else! Goodbye YNAB! I have been with you since YNAB3 and it's disgusting the way you treated your loyal customers!!!
YNAB, thank you for our time together and for teaching me to budget better.
A doubling of the price to $98.99/year (which hurts even more when converted to CAD) is beyond affordable for what you provide (and I won't even get into your syncing provider problems that have plagued me all year). The $14.99/mo subscription plan cost itself is an affront to what you supposedly stand for.
I have cancelled my subscription and you have lost me as an evajelist.
I’ve been a YNABer for over 10 years.
When they changed to the subscription model I justified that to myself because a software company needs to continue making money as it continue to provide the service to the existing customers.
When they increased the subscription that much a few years ago and decided to keep us long time and loyal customers at the same $45 a year I should have taken it as a sign that something was not right. It was a big increase back then. And now it’s a bigger one.
From my perspective, forcing your customers to pay such a high increase it’s a sign either a financial problem at the company or just pure greed. If they are in financial trouble, what an ironical joke would that be huh? If they have just become greedy, why should I support that? Either way, this is a suicidal decision for any business. It’s a deal breaker for me and many other customers for what I see in this thread.
If you needed fresh money, why not going public?
There is a plethora of budgeting apps out there and to this day, I think YNAB is the best. But I’m biased, because I’ve been using it for so long. If I budgeted in excel for so many years, heck I can get used to any other good budgeting app out there like mint, every dollar, good budget, truebill, nerd wallet, whatever is simple and has a normal pricing strategy.
Obviously, there’s financial value on using a budgeting app. But the fact is that the true value lies on the budgeting habit not what app you use to do it.
I’m sad because I really liked ynab, even though the app has become more confusing over the years. I liked it more when it was simpler.
I wanted to make sure I had two cups of coffee in my system before responding to the email I woke up to this morning.
I'm still trying to process my emotions as to why it bothers me so much that my subscription to YNAB is going from $45 to 98.99 (plus taxes where applicable).. Maybe it's because it was done on a Friday morning (known day to roll out negative changes and/or give bad news), possibly because it was done weeks before I'm due for annual renewal? Maybe because I'm suffering from subscription fatigue? Maybe it's because I'm sick of seeing every line item on my budget climb at a steep rate throughout this whole year? Maybe it's because of the promise that the annual fee was a lifetime discount? Maybe because it's a 100% price increase?
Whatever the reason, this is not settling well with me. I'd have been fine with a gradual increase but doubling overnight on a product I've grown to love and support?? This is beyond what I'm willing to deal with and truly bad form.. Shame on you YNAB team.
So I first found out about this when I got the email earlier today. I’ve been a user since YNAB3 way back when, I upgraded to 4 as soon as it came out, and with much grumbling about it, upgraded to nYNAB purely because I believe the hype about new features and such, and I could swing the US $45 yearly fee I understood I was grandfathered into for life. Which apparently I and a bunch of other people have been wrong about for years (Just no. I wouldn’t have done it otherwise.)
I love YNAB, and had been evangelical about it for at least a decade. Until I learned what the price had increased to for new users. Now they aren’t honouring the grandfathered in pricing? Oh heck no.
I see people posting “but it’s so valuable” and “it’s changed my life” and even comments that we can’t have been following YNAB correctly if we can’t afford the increase.
Those people are missing the point. Us long term users have YNAB’s method well-down and ingrained in us (the original one, not this age of money nonsense). It changed our lives too, but the truth is we can do without it, and we have never seen the wonderful useful updates we were promised when we agreed to switch to subscription (just a lot of bug fixes and updates that no one actually asked for or wanted. I still don’t understand the newer update with terminology changes, stop trying to auto-allocate my money please).
There is literally no way that nYNAB is worth the price they want to charge, even if their treatment of loyal customers didn’t show how little they care, that would be enough reason not to renew.
for those who feel locked in and stuck, why do you? You can literally do a zero based budget with pen and paper, and if you can learn a bit about spreadsheets, on a very basic spreadsheet instead.
I will see if ynab4 behaves on my computer when I get home, if not I’ll just use Excel. Thank you YNAB for giving me the tools I needed not to have to rely on you anymore, I’m just sorry it had to end this way…
So Todd can prepare for the Reddit AMA tonight, I really want to hear about this part of the email since it gets at the heart of the issue for me. What does "continue delivering more value" mean exactly? What additional "value" is coming that justifies 2x'ing the cost for your most loyal customers. As someone from the YNAB 3 days, who doesn't use/need any support, it better be flat out amazing, and not something that could have been done with tiered pricing. I literally can't think of what could justify that jump in "value" across the board.
Sooooo I am especially confused about something now, as I did some currency conversion last night. As a low income person (as I mentioned in my previous response) I can only afford the monthly cost. It’s £11.50 a month, which I just assumed was the U.S price converted.
Nope. In the UK, as of right now the price is ALREADY converting to $14.99 a month?? I know there’s a fee for the company to subscribe via the App Store, but I had NO IDEA I was taking such a huge hit!! So when it goes up, us in the U.K, for lesser service (hello £3.99 Sync for YNAB on top of monthly cost) will have to pay, what… $20 a month (converting for £14.50 to USD)?!
This is insane. I’ve never felt SO shortchanged on a subscription before.
As a BUDGETING COMPANY, surely there should be some notice that subscribing via App Store would cost more money, especially since they say if you start your sub via App Store you need to continue that way.
EDIT: The FAQ says “YNAB is priced in US dollars. Exchange rates are not reflected in the price.”
Ok so we literally are just charged more in the UK for a lesser service. Great.
I'm a huge YNAB evangelist, I tell everyone I know about it. But as someone who is grandfathered in at a lower rate, this price increase left me speechless. I've never seen a company do this to early adopters.
As much as I love the app and will likely keep using it, this disregard for long-time subscribers left me with the same kind of bad taste in my mouth that happens when my insurance company or cell phone provider subjects me to a rate hike. Loyal YNABers are more than customers, we are fans and evangelists. And I feel we deserve a little more props than this.
Thanks for listening.
Another long-time (YNAB4 and beyond) here. YNAB changed my life. Using the software and the strategies it taught me, I paid off all my debt (well, minus the house), built a buffer, and stopped living paycheck-to-paycheck. I was frustrated when nYNAB's subscription model was announced, but I got on board despite the fact that the web version was lacking features that the desktop version had. It's gotten a lot better over the years.
It was great when legacy customers were excluded from the previous price bump, but I never thought I'd be paying 45/year forever. It's the nature of the beast. Inflation happens. Prices go up.
They should not double in one fell swoop.
As a long-time customer and YNAB evangelist, I am furious. I feel betrayed. And as some others have expressed, I feel held hostage. Is YNAB worth the higher price? I think it probably is, but the way they are treating their most loyal customers is deplorable. This should have been a gradual price adjustment over time, not sudden shocking hike.
Like many others, I'm going to take the time I have left to research alternatives because YNAB has broken my trust. The only way they can mend it at this point is to re-think how they're doing this, apologize, and make things right.
Just to keep you fine folks updated, the Reddit AMA was an absolute dumpster fire, it looks like the CEO's last eight (as of this moment ) comments were almost immediately deleted by him or someone else with access to the Reddit account (or a moderator of the subreddit), and the tone was actually worse than what has been conveyed in this thread.
(I highly recommend reading through it for entertainment purposes.)
Very weird AMA....I found very few responses from Todd and nothing new. As you can see here, the real question of why the short notice was not directly addressed.
Op · 1hYNAB Community Manager
Why did the increase have to be so sudden and implemented so fast? If you’re in any sort of financial problem
This is a great question. I'm going to do my best and be as specific as I can. YNAB is a healthy business and at the same time was a little late with this change. When we raised prices in 2017, we would have been on track to consider them again in the spring of 2020. But obviously, given what the spring of 2020 was in the world, we set that aside, and did so essentially for the last 18 months. That meant when we returned to consider it...YNAB is healthy, but also late on addressing this need.
One thing you all do need to know from the AMA, the following unabridged quote from Todd, YNAB CEO:
"I want to be direct here: There are not plans to reconsider it. Yes, it absolutely would have been better to announce this with much more notice. As far as the big jump happening now, we kept the price for the same as long as we could, and probably, in all sincerity, too long."
This is mind boggling. They planned a price increase over a year and a half ago but only gave one month notice once they pulled the trigger. From Todd:
When we raised prices in 2017, we would have been on track to consider them again in the spring of 2020. But obviously, given what the spring of 2020 was in the world, we set that aside, and did so essentially for the last 18 months. That meant when we returned to consider it...YNAB is healthy, but also late on addressing this need.
Nicole , I wish I could have left this comment on the AMA announcement thread (where it would be easier to see), but it's closed...
Would someone from YNAB please consider compiling whatever happened on Reddit? I'm not familiar with that platform much anyways, but evidently all the answers got downvoted and disappeared? I looked on the profile page, but it didn't make sense because I couldn't see the questions that the answers referred to. I know it's supposed to be informal, but restating the question in the answer would have helped.
As it is, I'm still not sure why the price increase is happening. I'm sure there are other answers that I would appreciate knowing the context for as well. I'm also sure that I missed things entirely over there.