YNAB Price Change 2021
You’ll see an in-app message today with more information on the upcoming pricing change that will impact your next renewal. We know—especially for a YNABer—that every dollar counts, and we don’t take price changes lightly.
Questions or feedback about the change can be shared below. Please check out our FAQs for more details, or questions that may have already been addressed.
If you have questions about your account, you can reach out to our Support team from the app on web or mobile.
We hope and trust you’ll continue seeing the value of a YNAB subscription.
- New topics or comments in other areas of the Support Forum will be directed to this thread.
- We understand the impact that price changes can have. Please keep our Community Guidelines in mind.
While YNAB has been generally good, it really hasn't been worth the price increases. I would gladly go back to the old YNAB without all the fancy import features (that almost never work).
I often have to spend time reconnecting my accounts every few days. None of the newly added features are useful for a simple budgeting app.
Don't fix what's not broken.
Rubbish move by your increasingly rubbish philosophy. The first time I bought YNAB I paid 60 dollars CAD and it lasted until the next release. You want me to pay over double that for one year? Yeah, you guys have lost me. I really don’t care what you do in the future. As a company, you clearly don’t give a rip about your long time users that got you here. Goodbye.
So the promise of a lifetime $50 subscription is just going to be wiped? I signed my daughter and myself under that lifetime guarantee, completely drank the cool-aid on Jessie's promise of how much YNAB cared for it's subscribers people before profits, I guess now he's gone that's out the window...
As Australian subscribers we already pay extra for a bank syncing service, now with the subscription doubling, we're going from $66 to $131.60 per annum and an additional $25 a year for syncing, I'm looking for an alternative. Buckets looks promising.
The handling of this is really disappointing. Also disappointing: Going back on a promise to your YNAB 4 customers that this new YNAB was a "paid upgrade" that would only cost us $45/year. There was nothing in the original messaging about a 10% discount on whatever price you all might charge in the future. Here's the cut and paste of my email:
Happy New Year YNABers!
On Dec. 30th, we launched the new YNAB—an entirely new web app with major new features like Direct Import of transactions from your bank, Goals, and Age of Money. We believe it will be the best YNAB yet.
In the heat of the launch, we’ve been slow to proactively reach out and let you know about these changes, and we’re sorry about that! There are a lot of changes, so you’re bound to have some questions!
Here is what you need to know about YNAB 4
- YNAB 4 is still all yours. You don't have to switch! We’ll officially support it all through 2016 (keep it running great!) and then unofficially for as long as possible. YNAB 4 resources are here.
- The new YNAB is a paid upgrade. Five dollars per month, or $45/year for you, because you’re a YNAB 4 customer. (If you purchased YNAB 4 recently, you’ll get the new YNAB free for several months.)
Tue, Jan 12, 2016, 2:53 PM
Regardless, I think this all might be more palatable if you provided more notice and also provided some sort of explanation as to why this sudden cost hike is necessary. It would also be helpful to know what additional functionality we're getting for this extra money? (Loan tracking is nice, but the functionality is very limited as of now - we have to do workarounds, for example, for greater than monthly payments. It's also not worth such a significant price increase.)
This is an example of an SAS update announcement that didn't draw nearly the ire this one has. https://www.iggsoftware.com/blog/2020/07/a-subscription-that-doesnt-suck/
It was empathetic, transparent, personal from the developer, with individual replies, and very reasonable pricing tiers. It was also conveyed in email and in the app.
Move to Buxfer, that's what I'll be doing in May. Sooo many more features. YNAB is just increasing prices without adding features. That's just messed up. I had a "Lifetime" $45/year subscription. Now $89/year for a bunch of crap I can't use anyway since I'm in Mexico. Buxfer actually works with banks worldwide and is just $3.99/m paid yearly. Screw YNAB and their shady *** practices.
I'm (also) a YNAB4 legacy/ lifetime subscriber, presently living in Europe. I will clarify some things in advance - this is a reply to a, by now, very early post in this way too long thread, and the posts which followed by while I was writing. Which I since then turned into a very long post. I am not a/your/anyone's lawyer. So, do think of this as a reply to something you hopefully skipped reading.
I'm not in any way trying to belittle anyone or step on any toes, BUT I would assume most subscribers for that long to keep enough in their emergency fund (EF) or elsewhere to make the upcoming payment by the due date? Mind that only a fraction of users write on this forum.
If this cost change hits you unreasonably hard, for whatever reason, then by explaining to customer support, you will get assistance. If the number of requests from users such as you rise to a high enough peak, then something might indeed happen. Or too many escalations per hour. Depending on some factors, naturally. And how quickly or slowly issues go up the chain of command.
I was pleasantly surprised when I got a rebate the first time, and I never thought the price I paid until now would stick for this long.
Did I report errors in YNAB4? Yes. Were they ever fixed? No.
Did I report other errors in web YNAB? Yes. Were they ever fixed? No.
As my former boss said, you got to draw the line somewhere.
He said a lot more, which I forgot. He also ridiculed an employee, in public, over missing a sales target - but anyway, he's long gone. Now, where was I going with this?
The pain will (eventually) go away, either the company, the oldest subs, the second oldest subs, and so on, to the newcomers and the rest. I'm for sure staying, but do what you feel is right for you.
Don't think for a second that YNAB the Company hasn't calculated a worst-case scenario. I'm hoping for a good outcome for me, for YOU, for EVERYONE.
I edited this text umpteen times in Grammarly (in a separate window as I'm not subscribing there), but I'm still unsure if my intent got through. Now it's been I don't know how many hours in the making, so I'll press send.
Web Grammarly says: "You made that look easy!" Embedded Grammarly complies with a smiley of some kind. Now I feel sad.
Hmm. I can easily afford it after years of YNABing but just don't know if I can justify the doubled price from $45. I've always felt like a lot of YNAB's expense is due to education costs which I don't need. I'm happy for them that they can teach so many people to budget well but I don't really want to subsidize that. I think I could do YNAB budgeting in my sleep now. Plus, I'll be transitioning to retirement very soon in which I control exactly how much income I have on a monthly and yearly basis. Might be time to go to a full fledged financial product for the same price or less. It's been a great 13 year run though!
I’m posting my opposition to the price hike. I have supported YNAB and Jesse for years since he first released his software. The move to SAAS was disappointing and a tough sell to the wife that this program is worth it. But I justified the value.
Unfortunately the program hasn’t really kept up with the costs. As a long time user, I feel that this is just another increase and if I am not priced out now , I will be priced out during the next price increase. Microsoft office can be had for less per month than YNAB, with a lot more utility.
I’m not sure what is driving the rate increase, but when my daughter, who also subscribes tells me it’s too much for her budget, I doubt I’ll be able or willing to convince her to pay the the increase.
Absolutely disgracefully handled.
I have supported YNAB through YNAB 4 and signing up to nYNAB right from the start. Doubling my subscription price to $120 AUD whilst having never brought us features such as direct import and delivering half baked and frankly useless loan features that only work in a few situations is pathetic.
I will be looking for an alternative and frankly am so appalled by this decision.
Still not offering all features to most of the world.
Sort it out YNAB
Occasional price increases are fine and expected. But going from $45 -> $80 is insane.
If direct import worked I might think there is the value, but I manually import 50% of my accounts because they don't work regardless how much 'white glove' service I get. I spend just as much time trying to fix direct import as I do working on my budget 😂
I'd go back to YNAB4 in a heartbeat as I don't use most of the features on the subscription model and definitely not any so-called "white glove" service, but at $45 a year I was ok with that. Unfortunately, I no longer have the computer my YNAB4 was on and the order look up does not recognize my email even though my invoices go back to 2016 when it transitioned. I've spent most of today looking for alternatives...the closest I found to YNAB4 is Financier but per Reddit, it's no longer being developed although it is maintained - but how long will that last? I am super bummed and definitely feel held hostage. The price itself I could maybe somewhat justify considering what other subscriptions cost and I could technically absorb the cost - but on principle alone, I cannot stomach a 100% increase to loyal customers who've been here from the beginning. So disappointing!!
Why is the significant price increase so soon? My subscription renews during this December so I have one month to find the extra money. It really surprises me that YNAB wouldn't give at least a couple of months warning, to allow people to build it into their budgets.
Would YNAB consider having two fee streams?:
- new YNABers who can access support staff, who will be charged the higher price
- veteran YNABers who don't have access to support staff and can only access the app, who will be charged a lower price.
I absolutely love YNAB and have been with you guys for around 6-7 years (even ordered a mug in the most recent merchandise!) but I may now need just go to excel. The cost is just too much for someone who rarely uses support staff and just wants an easy-access excel sheet on their phone.
I feel like at this price, you are encouraging people to use YNAB and then dump it as soon as they get a handle on their finances.
A lot of legacy customers complaining, which is fair, but I also think that this increase is enough to be felt by ‘regular’ customers. Ironically thanks to YNAB I was evaluating my expenditure and cancelled another subscription yesterday as I’m trying to save as much as I can. Bit disappointing that rather than that sacrifice going into savings it will instead go into bolstering the cost of a program I truly like but already feel is almost at the limit of what I can afford to spend on a service of this type. YNAB -please consider whether it is necessary to raise the price by quite this much! Thank you!
There's a certain irony in linking Community Guidelines in the original post - I guess asking contributors to "be kind"
I got sucked into the family branding of YNAB. I listened to the Jesse podcasts, chuckled at the release notes and watched videos with my wife more for entertainment than to learn. For 5 years I've paid for features that don't work in my part of the world because the process and the app were such good value, and YNAB, you know, cared.
I guess yesterday was when YNAB corporate decided they didn't need that image any more. I'm not a valued customer who subscribed when most of the YNAB 4 users were still poking holes in nYNAB. I'm not even a pixel on those graphs that tell the board that you can lose up to half of the legacy subscriptions and still be up. Perhaps, belatedly, I am realising that the image of YNAB always was a carefully constructed facade for gullible fools like me.
So, moving forward, the forgiveness for "Jesse and the gang" is gone. I've left the cult. I'm no longer a recruiter.
YNAB is a product and I am a subscriber. If something doesn't quite work I expect it to be fixed. Those maybe/never features need to be rolled out. I won't ask folks on the internet how to do stuff, I will expect YNAB support to, you know, support.
Greed is good, YNAB.
I can't even express how disappointed I am right now. As somebody who has been using YNAB since the very beginning. I stuck with it when the pricing scheme changed every other time. I locked in what I thought was a lifetime at $45. But to double the price and announce it one month in advance is just offensive and irresponsible. I'm actually shocked. What a disappointment. Years of faithful payments and telling others to use YNAB and my years-long faithful financial partner just told me to pony up double or get lost.
My few cents...
1) YNAB has been fantastic up to now (with some gripes, sure). It changed my thinking, and got me reviewing every item, is it worth it - do i use it etc. Personally I don't agree with the "but microsoft only costs XYZ", as YNAB doesnt have the same economies of scale. It is a specialist service, and - in general - a good one (even for non-US customers). I found the $45 offer quite surprising if it really wasn't meant to ever change. Hosting costs aren't going down, even without investors pushing for more returns. Were we losing them money? This may be a "Strava situation".
2) A months notice of a 100% increase with any service and you'd have a hard think about it. It's their right to increase, and our right to decide if we want to pay that. Its a good reminder to check every budget item again, am I really using my Apple One fully etc. Isn't that the YNAB money saving way?
3) I wonder if the service is solvent now, and will continue to be so with (apparently) some cancellations. I also wonder if YNAB have considered that the "launch rate" people can now leave the service to try another one and only lose the 10% discount if returning, rather than a (previously) much larger one?
4) Not sure I'll stay myself. I like manual entry (even if it did come to the UK), I have minimal debt (just the mortgage which wont model in their loan tool), CC paid in full, no need for support sessions, etc etc. A decision for before end of january 22 renewal date. Or maybe much sooner since I have to redo the budget for a forthcoming baby :)
First time poster on this Forum here. I read on Reddit today that you guys are pushing this price increase.
I actually still own YNAB4 on Steam and extracted my key, if the app ever gets taken off the steam store. Until today i havn't even heard about the legacy plan or that you are eligable to a 10% discount if you own YNAB4. I always payed 100% and that's okay.
But paying 118% now is not applicable for me as a student. I live in the EU and have never used the Bank import. YNAB is, compared to other apps, the best in all features. But i still canceled my subscription today.
I am happy that i just had my annual payment for YNAB in October, so that i can use the software for one whole year now without thinking about the price increase. But i will be looking into other Software.
YNAB4 is not enough for me anymore. I have tried it a few months ago because i was already thinking about saving the 80$ every year.
For everyone reading this reply here, i am currently looking into "Budget with Buckets". The Software looks promising.
Thank you for all the service, YNAB-Team.