YNAB Price Change 2021
You’ll see an in-app message today with more information on the upcoming pricing change that will impact your next renewal. We know—especially for a YNABer—that every dollar counts, and we don’t take price changes lightly.
Questions or feedback about the change can be shared below. Please check out our FAQs for more details, or questions that may have already been addressed.
If you have questions about your account, you can reach out to our Support team from the app on web or mobile.
We hope and trust you’ll continue seeing the value of a YNAB subscription.
- New topics or comments in other areas of the Support Forum will be directed to this thread.
- We understand the impact that price changes can have. Please keep our Community Guidelines in mind.
Keep an eye on alternatives like https://lunchmoney.app folks. It doesn't currently appear to handle budgeting the same way YNAB does so probably isn't a suitable alternative right now, but holy smokes does it look like its solo creator has accomplished a great deal in a relatively short time period.
I'm sorry, but for me the doubling of the price is completely unacceptable. I took out the subscription when the "$ 45 Lifetime" offer came out. It's a shame, I was totally convinced of the program and often recommended it to others, unfortunately I often lacked the arguments to justify the price. But what is happening now, I find absolutely not okay, especially since I cannot use YNAB to the full extent, as no German banks are supported. I think I'll cancel the subscription then, as sorry as I am.
Sorry but I will not be renewing!!! It's one thing to increase us slowly from the 45 that I was paying but to double it in one fell swoop is just not something I'm going to swallow! I will be going to mint which is free until I figure out exactly what program I would like to use... It sucks because I've been with ynab since YNAB4... I love it but I'm not paying $100 for it.
YNAB lifer here!
Switched to nYNAB from YNAB4 to support the team. What I didn't like? Credit card management, can't carry over negative balance, difficult to manage paydays, and the yearly cost of 45$ But it was for the good guys/girls at YNAB, so we kept with it.
No email about the sudden hike in price? Just a little pop-up in their shinny phone app... YNAB has gone from a small company helping people budget to whatever this is.
Just cancelled my subscription. Downloaded YNAB4 and am SUPER excited to go back to the flexibility that the classic version provided. Not sure if I can continue telling people about this amazing budgeting tool, so sad :(
The end of an era.
I've been using YNAB since college (2008!).
I love all the courses, the blog posts, the lessons, etc. The entire program really changed my perspective and relationship with money.
I think over the years I've singlehandedly recruited at least 8 others, the most recent being about 1.5 years ago.
However, I've been living abroad for 4 years now, and so everything I do is manual; I'd be willing to pay another 10 or 20 per month IF my EU bank was supported, but a doubling in price with no feature upgrades....not worth it to me....perhaps I'll go back to the YNAB4 version.
You really like to challenge your legacy customers, huh, in-app message instead of email for this important and emergency change.
I am the poor guy come from Taiwan who used less than full featured nYNAB and suffered from intended behavior issue when I entered Traditional Chinese memo.
But it was fine because the reason I was crazy for YNAB4 didn’t change -you’ve kept teaching and delivering correct financial concepts while you published the app. I still remember how shocked I was when I heard “Give every dollar a job” this concept.
I didn’t have a plan to leave even though there are some nice, lower price and without localization issues budget app in Taiwan, but obviously, I need to consider it again after this morning.
In my opinion, it is a very rough and rude change. “You need a budget”, I like it when it means a suggestion to help people out of financial problem. I don’t want it to be your destiny…but who knows, maybe the CEO or the marketing manager deserves The Nobel Economics Prize.
It's sad to write down my first comment in this way.
Obviously nobody likes price increases. That being said, as long as this doesn't become the norm, I can still justify the annual cost of YNAB for the amount of time/frustration/hassle/stress it saves me.
Also, as a fellow business owner, I get it. You can't run sustainably at the same price forever, especially in this economy.
Again, I hope price increases don't become the norm, but for now, I am still standing behind YNAB because I believe in their product and also in their amazing support.
Another long term “legacy” user here that has been around since 2011 and recommended the solution to countless friends, coworkers, and family over the years. The complete disregard for what was committed to us as grandfathered pricing while also literally doubling our cost overnight will be the end of the road for me. I absolutely respect any businesses right to charge whatever they want for their products/ services. I also absolutely believe that when customers are treated poorly and with dishonesty, that people should register their displeasure to attempt to change the situation for something reasonable. Absent an accommodation from the business, it is time for the impacted customers to exercise their own right to terminate the relationship. That is exactly what I will be doing when my subscription expires unless YNAB changes course and honors what was promised to us. It isn’t even so much about the dollars to me, as much as it is about not honoring what was previously communicated and expecting us to just swallow a 2x price increase.
I'm a long time user, first time poster. I've used YNAB for over 8 years, recommended to countless other people. I appreciate what using YNAB has taught me and found the 'grandfathered' price entirely reasonable. An effective 100% price increase is not acceptable though. If another option for legacy users is not identified I will be cancelling my subscription.
I am joining the complaints bandwagon. I am a legacy YNAB4 user. I do not live in the US, so bank account linking is meaningless to me. In my country, Argentina, I make USD 19.500 or 9750 a year (depending on how you measure it, due to the exchange rate turmoils here). Here we pay a 65% tax on purchases made on US dollars, so YNAB's original price of USD45 is USD82 for me. Now, with the price hike, it goes up to USD 147. It just kills me.
In the last couple of years I didn't touch YNAB but stayed subscribed, out of brand loyalty, because it worked great when I needed it.
Now, unless there's some kind of tiered system (or even regional prices!) that keeps YNAB accessible I'll drop out when the time for my renewal comes
Well said, I'm in the same boat but I'm unfortunately a "hostage customer" and will have to stick with it til we're debt-free as I'm not too familiar with other options and don't want to leave the only thing that's made things work for me thus far
I will happily pay the new price. I look at it this way: I have been using YNAB for 1 year, and have never been this solid, financially speaking. The clarity gained over the last year has been invaluable - certainly more than $130 CDN. Its taught us to plan ahead, prioritize and see where there were leaks. To me and my partner, the $20 CDN to cover the increase in subscription has been found many times over the last year through budgeting.
At $50, $83 or $99, the return you get from using YNAB is well worth the cost of admission.
I am actually offended by this.
I live in a third-world country with a weak currency and much lower purchasing power than the USA client which is YNAB's focus. I bought YNAB4 on Steam and used it for years. It really helped me to develop a better mindset about my money and to get organized. It was worth every penny. Then came the "new YNAB", under the consumer-unfriendly SaaS model, and I couldn't justify downgrading to it from my YNAB4 which was already bought and paid for. Plus, at launch, it hadn't reached feature parity with YNAB4 and of course required an active Internet connection, which is not a guarantee where I live, so it was a no-brainer: continue using the superior software for free, or downgrade to the new inferior version for a very expensive renewing fee?
I stayed with YNAB4 until I couldn't sync my budget with my phone anymore. The new Dropbox API was incompatible and Wi-Fi Sync for some reason also didn't work. I started my free trial of "nYNAB", now not so new anymore and almost feature-par with YNAB4 (it's still missing some of the bells and whistles). During the trial, I tried a few dozen different alternatives, from GNU Cash to EveryDollar, from Mint to Quicken and the only solution that came close to YNAB for me was Aspire. I'm a university student, so I extended my free trial to a year, made a category for buying a yearly subscription and went on using YNAB and Aspire Budget in parallel. I'm sorry to say that I still preferred YNAB. I managed to convince myself that 84 dollars a year wasn't much compared to the amount it helped me to save in the long run.
Now, before even having the opportunity to pay for my first annual subscription (and halfway through saving for it), I have to deal with a price increase that may not be much for your customers in the USA, but which is worth two weeks of groceries for me. My budget isn't large, every penny counts. And what benefits do I get in exchange? Features I can't use. Syncing to banks that are not in my country, an Android app that lags far behind the iPhone app in features, pointless busywork like changing "available to budget" to "available to assign" (who cares?)... and still no attempt to make the budget accessible offline for people with connection problems. So it's getting hard to justify the continued payment of this 84 dollar subscription, as I'm just continuing to pay for features that were already there months ago, but an INCREASE? For what? Just because the work you did months ago put your product... sorry, your service... head and shoulders above the rest, you now get to rest on your laurels, do only busywork and charge whatever you please for it and people will acquiesce? Well, this is me not acquiescing.
I guess it's back to trying a million different alternatives, starting with Aspire. As soon as I can leave YNAB, I will. I know that none of you care if you lose one customer here, another there, and maybe that's at the core of the problem. YNAB was always friendly, open, with an excellent community and great PR. Now, you've become just another faceless company putting profits before the needs of their customers. I am insulted and I am disappointed. YNAB is a good product. I wish I could stay. But the choice was made for me with this price hike.
After a day's reflection - my position hasn't changed.
YNAB's zero based budgeting system simply isn't sufficient, on its own, to justify the price being asked, with one exception: If you're in financial distress and need to dig yourself out (Dave Ramsey's "debt snowball" concept). For that, its invaluable, and it's cheaper than Ramsey's Everydollar Plus (the next best alternative)
If you've established proper spending hygiene, and are confident you've integrated the 4 principles into your financial 'operating system', YNAB is inadequate. You have financial stability. What you need at that point are addtional features to track and manage wealthbuilding.
YNAB doesn't speak to that, and its not on their roadmap.. But they're now charging more than tools like Quicken Premier and Monarch Money that do offer those capabilities, and which can be adapted with some hacking to zero based budgets. (Frankly, its shocking Quicken doesn't understand the opportunity here. If they implemented zero based budgeting as an option, they'd crush most of the competition)
YNAB gets you through financial puberty. You need more to get to full financial adulthood.
What is the plan going forward to make YNAB worth this dramatic price increase? How is the company going to offset the number of current subscribers that will fall off their subscriber list because they no longer see the value of spending that amount of money on an app? I already hate subscription models, an increase of this nature needs more backing to validate it. Financial reports or proposed project costs that users MIGHT see a benefit in would be a good start. I'm guessing there will be many looking into the yearly financial reports of YNAB this year to see if this increase is needed, if the company themselves has fallen into poor financial habits, or if it is just a push for a higher profit margin at the expense of their subscribers.
I used YNAB 4 as long as it worked with my phone, but eventually I had to switch to new YNAB with full of new features I don't care too much (I live in Hungary so link to banks is not working me either). I missing some features from YNAB4, but I can live with that new version of YNAB. I have been granted with 10% lifetime discount, but not the 45USD/year price as I skipped the limited time offer and used YNAB4 as long as I could. I could still justify the price, when I had to switch to the new software as a service model, but now I'm thinking about going back to YNAB4 on my PC without phone sync for free. I think the price should be cheaper and cheaper (and not the opposite) as more and more people pay the subscription fee based on SaaS model. And I am sorry to say but I could not refer this app to my friends anymore at this price point.
The scale of this price raise is absolutely outrageous. I’ve been a YNAB customer since 2015, and an enthusiastic advocate for the app, the website and blog posts that support it, and the community that surrounds it, both here on the forums and elsewhere online like on Reddit. It’s something I use almost daily, and it’s been incredibly helpful in helping me a) actively make a useable budget and b) stick to it and save money at the same time.
But changing my annual cost from $45 to $89?! This is a ludicrously large jump! Literally doubling the cost of the service! This is unjustifiable.
I understand the need to increase subscription costs if the cost of providing the service has also increased. I would understand and support a proportional and incremental increase to account for this. But I absolutely cannot accept the cost to be literally doubled from one year to the next.
You must know the impact this will have on your customers, who are literally here to budget and manage their money, to drop this kind of bombshell and make the careful planning we’ve been doing in order to set the right amount of money aside each month to cover annual charges?! This price increase makes a mockery of the service you’re trying to provide!
Another thing I hadn’t budgeted for: time to research and select a replacement budgeting app! I’m very reluctant to do this and leave YNAB, for all of the benefits I’ve got out of using it for the past 6 years… but this is a total slap in the face to your long-standing and committed customers and supporters, and makes me not want to support your company and app anymore.
I hope you get enough negative feedback from this that you’ll reconsider this totally customer-hostile price-gouging money-grab opportunity you’re taking, and will come back with a more reasonable suggestion for how you’re going to increase prices in a more humane way to the customers who have supported you for the longest. Doubling the cost of a service (especially one aimed at helping to manage budget!) over any period of time is going to be a hard pill to swallow and one I’m not sure I want to take, but if you’re insistent upon throwing the legacy pricing out of the window for us and aligning everybody on the objectively high cost you’re now asking, the least you could do is design a gradual year-by-year increase over a number of years to enable us to budget accordingly.
Something definitely doesn't feel right.... A message via the mobile app 1 month before a nearly 100% price change for your most loyal customers/advocates, with literally NO justification for the increase outside of "we're committed to making your budget better and better" ? So rushed that the billing section of the Web app hasn't even been updated?!
I think it's time for the communication that should have been presented in the first place...
- What is the justification for the sudden and drastic price change? To keep the lights on ? Unforeseen expense? Ramp up revenue before sale? To drastically improve the app? How?
A large price change is one thing, but one done last minute without literally any justification communicated really doesn't sit well. I had no reason to look for YNAB alternatives last week, now it seems to be on the list for '22, which is sad.
Does anyone know who is actually running YNAB now? This craziness makes me think perhaps they got a cash injection from some private equity firm that took a controlling stake in the company or something. I saw another commenter say that Jesse isn’t CEO anymore, but don’t see anything on their site about a change in leadership. Is Jesse gone or something?