
Lets Talk YNAB Roadmap...
Its probably not fair to say I have ever really been an overly 'happy' YNAB customer. The product is good enough, and works for me, so satisfied enough form that point of view. But I have one major issue that really bugs me...the cost vs. lack of development.
Because lets be honest with each other; the product is stagnate (and has been for a long while). I mean seriously, what significant features have been rolled out in the last couple years? Sign in with Apple for the iOS app? Um, great I guess. Portrait mode finally added to the iPad app? Happy about that one, but that took quite while a longer than it should have. 2FA finally added? I am all for security, so good on you for that one I suppose. The whole pastel colors redesign/fiasco? I think we all remember how well that went (especially those of us with color-blindness who were supposed to be "helped" by it).
There's really not much though is there? The app is basically the same today as it has been for years. Which is kind of BS since you guys decided to go down the 'software as a service' cash-grab route. And that's my biggest problem. If your going to force people to pay annual subscriptions ($84 much less), then there should be ACTIVE product development, which there is not here. Where is bank import support for non-US customers? We've been asking for years and keep getting nothing but the same lame excuse (which don't even hold up for places like Europe). Where is multi-currency support? Where are the improvements around stealing form the future? What about more reporting options? Multi-user support? The list goes one. Feature after feature that people have been begging for for years and yet, nothing. And its not like you've been too busy with other stuff because seemingly nothing else major has been rolled out for as long as I can remember. So in light of that, I have a few sincere questions I hope you will honestly answer:
- How many full-time developers do you keep on staff for designing and implementing new features? Not maintenance and bug-fixes, but working on actual improvements to the product and dealing specifically with feature requests. Are there any dedicated for this?
- How many customer requested features have actually been implemented in the last 2 years, and how many remain open? Which were implemented?
- What is the development road-map for this year and next? What features are you planning to add in the next 12-24 months?
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Completely agree with this post.
I *love* YNAB the methodology and philosophy. I'm *blown away* at the level of customer support. The educational resources are *phenomenal*.
But I'm "meh" on the software. And (as someone who has been in the SaaS industry a long time), I'm appalled at the terrible rate of product improvement. On LinkedIn, there appears to be ample resources. The engineering/product side of the YNAB org is being fundamentally mismanaged. I'm concerned about the long-term viability of YNAB as a company if it can't get it's act together on the software development side.
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There is no question in my mind that YNAB has not lived up to their side of the bargain when they launched nYNAB with the SaaS model. Jesse explicitly told us that it would allow them to develop more rapidly and not have to hold off on big features for future releases. As we all know, new features are rolled out like molasses. It took a couple years just to get the launched software up to snuff.
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Hey Forest Green Stallion
Thanks for taking the time to really think this post through and post it in a thoughtful and helpful way. I hear your frustrations and I genuinely appreciate the manner in which you brought them up.
I won't be able to get as granular as you'd like with numbers, as there are a lot of metrics we don't share publicly but I'm going to get into your questions as much as I can. We're also going to have a slight difference of opinions here in relation to customer requested features and the primary reason for that is that I can see the requests and what they're for.
All the features we build are coming from requests from customers. They may not be the requests you're making and we do not use a number of requests as a voting system (more on that below), but there aren't features we're just building for fun. I know that the same features are talked about on the forum over and over, but those are pretty rarely coming up to the top of the list as a whole when you look at all the different ways we take in requests.
Our product team is going through feature requests that come in through our customer queue, but they're also going out to customers with surveys, user interviews, research studies. The determination and priority is coming from a more holistic view than simply by number of requests.
Let's dig into your questions:1. I cannot give specific numbers, as our list of employees is kept mostly private. We do have a healthy mix of development team members working between app maintenance & speed, security, and building new features. There isn't one of these areas that is more prominent than another.
2. We tend to keep the most popular requests listed on our Up Next page since they are asked about the most. In fact, with Sign in with Apple released, that list needs an update - making a note to get that updated.
We keep a running list of the features that were more highly requested and had been recently released on there for a while. Features like Running Balance, Two Factor Authentication, TouchID, Mobile Search, Dark Mode, Portrait Mode (iOS 13 updates in general) have been the requested features that we've pushed out. You mentioned a lot of these in your original post and I know these aren't things you have prioritized, but they were a large portion of the requests we had received before they were launched.
The heavy hitters that remain open but not yet on that list are Reconciliation & Undo on Mobile and Sharing a budget with a partner which you also mentioned. There are other requests of course, but these are the ones that are higher in number of requests as of right now.
3. Roadmaps are tricky, and we purposefully don't keep ours public because things change, minds change, the whole world shuts down and we want to remain flexible. It is our primary goal to build an app that helps people gain control of their money.
Our focus for building features are currently sitting in these main categories: First Time Users (aiming to reduce that steep learning curve to use the app when you first sign up, think goals, etc.), helping partners share budgets & budget together (pretty self explanatory, but it's a complicated project), Direct Import Improvements (we're always working on this and you'll see some big updates coming soon but it's not outside the US & Canada) and helping users reduce debt (building features that will be more helpful to those who want to crush debt, credit card improvements, etc.).
These are themes, places where we want to be helpful, not necessarily the specific features any one person might imagine. It's possible these themes could change (especially as we start to form a picture of how this pandemic impacts the world) and that's not a complete list, but I hope it's helpful to see those main categories listed out.
One quick thing I wanted to mention, and I'm sure you've seen it here before, is that anytime you have new ideas or information to add to requests that you've made before or if you're simply looking for a timeframe on a feature, you'll want to let our team know via our Feature Request form. Our Product & Design team reads each and every one and takes your feedback to heart. -
Veronica said:
Our focus for building features are currently sitting in these main categories: First Time Users (aiming to reduce that steep learning curve to use the app when you first sign up, think goals, etc.), helping partners share budgets & budget together (pretty self explanatory, but it's a complicated project), Direct Import Improvements (we're always working on this and you'll see some big updates coming soon but it's not outside the US & Canada) and helping users reduce debt (building features that will be more helpful to those who want to crush debt, credit card improvements, etc.).Now, this really grinds my gears. You are flat out admitting there is a whole group of users for whom you aren't interested in improving the YNAB experience.
Nothing in here about improving the efficiency of using the budget for long-time successful existing users. There have been people here using nYNAB for 4+ years. Many users that are not First Time users, do not share their budget, and don't need to reduce debt.
I won't even comment on Direct Import, because I don't really consider it much of a feature to begin with (okay, I did comment on it).
So why isn't some focus on the needs of your long-time SUCCESSFUL users? Is it because you've already got them hooked so there's no need to waste time on them? There have been asks for feature sets that would improve the general work flow (reimbursement management, Stealing From the Future being the two most discussed), and after 4 years that's resulted in 2 new goal types (I can think of 3 additional off the top of my head that would be extremely useful) and not much else.
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nolesrule said:
Many users that are not First Time users, do not share their budget, and don't need to reduce debt.To be fair, many users that are not First Time users do actually share their budget and do actually need to reduce debt (both bad and good types of debt).
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I’m still just hoping that someday the software will recognize that when I manually match Hulu for $13.13 with the scheduled Hulu transaction for $13.10 that I maybe meant to do that and it won't ask me again to acknowledge that I really really really did want the charge to be three pennies more and that I’m not going to hurt myself.
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I've been using YNAB4 for 7 years. It turned my finances around in the first 9 months and at this point it's a religion :)
I try out nYNAB every year or so. So I've had snapshots of nYNAB and its development over the years. I have to say that other than some colour changes the core of the product is pretty much stagnant.
I've spent the last couple of days trying really hard to like nYNAB. I like the new interface, much slicker, but the workflow of nYNAB is just too different. My main gripes are lack of non-US bank support, no "Income for next month" workflow. Mulling over the forums to get other users opinions and I can see there are echoes of the same complaints throughout that have gone unanswered for years.
There just isn't enough improvement from YNAB4 to make me move, even though I really want to and am willing to pay the premium, the neglect of the product is a major turn off.
It's just... dissapointing. :(
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One thing I've been very aware of lately is that many threads here end in "Just send us an email! I'm so happy to help!"
However, this is often down to a person not understanding basic functions of the software. YNAB 4 had a somewhat self-selecting group because honestly, it was a little opaque and it required a bit of financial know-how; at least the very basics of the ideas of reconciling accounts, maintaining an accurate ledger, and an ability to think in terms of account and cashflow management. So YNAB 4 users usually figured out the less-than-inuitive parts of the software. (prime case in point, Patzer’s formula in YNAB 3.)
It strikes me that many of the issues facing confused nYNAB users boil down to these basic misunderstandings about how money works and how YNAB represents those workings. But the software isn't designed to help at that level, and sometimes runs completely counter: e.g., I just happened to be updating my credit card payment transaction amount for May, since the statement just landed in my inbox. Because of screen space, the bit at the top of the screen says "payment" instead of "reserved for next payment.” If you don’t understand YNAB, and barely understand credit cards and checking accounts to begin with, a spot in the ledger which says “payment” is most logically interpreted as “this is the next payment amount” which then leads to “why doesn’t it match what my bank says I have to pay” and then we’re off to the help races. Even if you look at the little GIF in the popup, if you fundamentally don't understand the idea of envelope budgeting, it's not going to make much sense. This is a problem that is fractally recursive across the entire platform, where the way YNAB has done it only makes sense if you already understand how YNAB does it.What continues to be missing is some way that the software itself helps people understand these concepts. This would cut down tremendously on the veritable army of support reps who seem to exist principally to hold the hands of people who are baffled by design of the software. Instead of making the interfaces less opaque and more intuitive to someone with a very low baseline of financial knowledge (which seems to be YNAB's new target market--understandable as it's a much larger market), money seems to have been sunk into support reps to answer every beck and call.
This is backwards. Sinking effort into development instead of support ultimately provides better support, and to boot, creates people with financial knowledge. YNAB used to describe itself as an education company that made software. Now it's a software company with a staff supporting unintuitive software.
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People plan week to week and month to month, life and its events does not just "flow" continuously without landmark and neither do finances. Having walled months is an absolute requirement for me. The software also got PRICEY very quickly. I'd drop twice what I paid for YNAB4 in a heartbeat to if they moved away from SaaS and back to "boxed" software and I'd still come out ahead. So that tells you whom SaaS benefits financially and it isn't the consumer... not to mention unavoidable "upgrades".
I've had software make changes that I didn't like, and I just rolled back to a previous version. This is not generally supported with SaaS. Don't like a change? Too bad, so sad.
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Veronica said:
Our focus for building features are currently sitting in these main categories: First Time Users (aiming to reduce that steep learning curve to use the app when you first sign upGiven the majority of new posts in these forums are "First Time Users", this is contrary to your actions. Zapier integration?? Linking to Amazon Alexa?? Riiiiight.
Here's just a few of the issues have plagued these new users OVER AND OVER during the last 4.5 years:
- "I make a budget entry, but TBB stays at $0." (a.k.a., Stealing From The Future)
- "TBB doesn't match what is in my checking account." (Segregate cash accounts in the account area and don't include credit overspending in Total Available. The budget is the plan for CASH. Make a ToolTip on the Cash Rollup that indicates this is the money in the budget, distributed between To Be Budgeted + Total Available + Budgeted In Future.)
- "I categorized something as TBB, but it doesn't show up in TBB." (Display "Debt Management" instead of TBB in credit accounts.)
- "I pay my CC off every month, but my Payment category is red." (Enter the correct budget entry for them at account creation if they indicate PIF. At least get them off to a good start. Track their PIF status and mention in the Inspector if they used to be PIF but now aren't.)
- "I deleted a category and merged transactions, but now my budget is hosed" (Finish the implementation by merging budget entries as well. I am floored that you stopped half-way.)
- "I've totally messed things up and want to revert back to yesterday's budget, but I've refreshed the browser." (Persistent / time-stamped Undo)
Knock off a few of these and first time users won't have to resort to forum posts to figure out what the heck is going on.
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There isn't a whole lot I can add to this topic that I hadn't said in my reply above.
The features we've built are all listed in our Release Notes page, and it is work our team is immensely proud of. We're likely always going to disagree on what is a "substantial" release because what one person wants to see isn't what all people want to see.
nolesrule I'd be curious to know what you would consider to be a successful user? I'm sure this looks different in many situations. Is it someone who has a certain amount of money, zero debt? Someone who has a one month buffer sitting in their account? Or someone who feels comfortable rolling month to month and using the YNAB method? I think it's really straightforward to identify where the first time users need help, but that doesn't mean we're leaving everyone else out. As I mentioned, the list of themes I gave isn't every single thing we're working on, but we do not have a group dedicated to "successful" users at this time.
dakinemaui Yes, we had earlier been working feature by feature but recently adjusted production to be based on some the themes above. I'm excited for the First Time User team to start pushing out features that will help reduce some of those duplicate threads we see here from brand new users. WordTenor The work this team is doing will also reduce the amount of times we need to help someone 1:1 in support, yes.
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Veronica said:
I'm excited for the First Time User team to start pushing out features that will help reduce some of those duplicate threads we see here from brand new users.I will be very happy to see such features released. I would greatly appreciate it if you would please forward the common issues and suggested solutions I mentioned above to the team.
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I have to say I agree. $84/yr is just too much for what we actually get (if it were $60/yr I would find that much more reasonable, of course now that you have gotten use to the high selling price I don't expect you will ever lower the price, even it that means getting more users for higher overall revenue). But despite that I have not found a good enough alternative to switch to, so I am stuck overpaying for ynab I guess, but as soon as I find a viable alternative I for one am jumping ship!
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I agree it seems like YNAB isn't making improvements very quickly. I've been using it for a little while now and the new features that has come out are nice and all but YNAB still seems to missing some major features that most other budgeting software has such as sharing budgets and the use of tags (although I've seen people putting #tags in the memo it doesn't show you what tags you are already using so you kind of have to remember how they are spelt, nor does it use the tags for reporting). For example GoodBudget basically does everything YNAB does for the most part, has well has already tracking debt the way YNAB's upcoming debt tracking is described to do, as well as tags for more granularity without having to add extra categories for things that may not be a common thing to budget for, or if you simply want to see how much you spend a specific vehicle for those who have more than one in the family, while still budgeting separate categories for fuel, maintenance, etc. GoodBudget even allows you to budget by month, bi-weekly or weekly and set dates for the budget to start each time so you can have the budgets line up with when you get paid, and still be able to set monthly, annual or by specific date goals. and GoodBudget is only $60/yr so a bit cheaper than YNAB. Really the only thing YNAB has over GoodBudget is it's appearance, GoodBudget does look a bit ugly. Really the only reason I am still using YNAB is because I am getting the Grandfather deal for $45/yr. I think if that offer went away for me I'd switch in a heart beat unless YNAB gets their act together.